Zoe Fletcher, Project Lead Dietitian for the Community Food and Nutrition Team comments, “More than one in two adults in Northern Ireland are now overweight or obese, but many people don’t even realise that they fall into this category and are putting their health at risk. Being overweight or obese increases the risk of developing heart disease, some cancers and type 2 diabetes.

 “This campaign aims to encourage individuals to make small, realistic lifestyle changes that will help them maintain a healthy weight. Small changes are easier to make and can add up to make a big difference. For example, having smaller portions, swapping to healthier options and going for a walk instead of watching TV. Every small step will help people keep a healthy weight and improve their health.

By promoting awareness of the campaign message that an extra 100 calories a day can lead to 10lbs of weight gain each year, we hope to give people the tools and encouragement to make healthier choices to help prevent against obesity.

100_Calories_Leaflet-_PHA.pdf